John Gilvary  

Marketing And Copywriting

 
By John Gilvary

Now, a Free 30-minute consultation reveals…

"How Much Business You Are Missing Out On... Each and Every Month... Because Of Ineffective Marketing"

If you qualify, I’ll show you how to optimize your sales, in 30 minutes… Guaranteed!

Here is an amazing opportunity for you to...

  •  Attract more of your ideal clients (the ones who will buy from you repeatedly… and refer others);
  • Build your business through ridiculously low-cost— yet highly responsive marketing campaigns;
  • Open the floodgates to your website with clients ripping out their wallets, in a frenzy to fork over their hard-earned cash for your product;
  • Stop gambling your business’ future on underperforming, unaccountable, “image” advertising;
  • Finally, get guaranteed results! (See below for details.)

If your business isn't yet generating the success you dreamed of, or if your marketing efforts and advertising dollars just aren’t performing as well as you hoped, then read on…

 

Hi. I’m John Gilvary, I’ve spent the majority of my career searching for (and refining) the marketing secrets that will give my clients a competitive edge. Stated differently, how you can increase sales, systematically build value in your underperforming business… and enjoy the process. Here’s a summary of what I’ve found…

 

Jay Abraham, the $5,000 per hour Marketing Genius, explained it well… 

There Are Three (And Only Three) Ways to Grow Your Business

1.     Get more clients. (This is the most expensive way to grow—yet where most businesses begin… and end their entire marketing efforts.)

2.     Increase the average transaction size (I can show you at least six ways to do this); and

3.     Increase their repurchase frequency. (I can show you another six ways to do this)

Think about this for a moment…

What would happen if you systematically improved all three ways to grow your business, simultaneously?

Not only that, consider this:

Some business owners sell exclusively online—others exclusively offline. But did you know the simple success formulas for each of these strategies?

How To Turn Your Website Into An Online Cash Cow, In Only Two Steps

Step One: Drive traffic to your site.

Step Two: Convert Internet surfers to buyers.

OK. So that’s a little like saying “Buy Low—Sell High”… good plan—not so easy to implement.

Well, despair not, my fellow business owner! Help is on the way! (Continue reading for the solutions.)

 

How To Win With Offline Marketing…

Guess what, it’s basically the same formula. You first have to get people to read (or watch, or listen to) your message. Then you have to lead them to take action.

Pretty basic? Yes. Often forgotten or ignored? You bet!

Basically, advertising is just “salesmanship in print”, according to the grand daddy of marketing, Claude Hopkins. Contact me for a Free PDF copy of his book, Scientific Advertising.

With today’s multi-media advertising, we can update that slogan to “salesmanship multiplied”.

That’s why most advertising does not work. (Because the copywriters of those ads just don’t understand how to sell.)

 

So, if you’re with me so far, you’re probably wondering...

 

 “OK John, What Do YOU Know About Sales?”

 

Fair question.

I learned about sales, marketing and copywriting from studying the masters… then implementing what they taught.

For example, I spent four years with Tony Robbins’ organization. Speaking before hundreds of audiences, teaching thousands of sales people how to improve their sales (and improve their lives). All the while, I studied with rapt attention everything Tony produced on human behavior and the psychology of sales, including:

  • Why people buy
  • How to understand and address the deeply-held emotional needs and wants, (and buying patterns) of your prospects
  • How to build value in your offer, so your prospects are salivating to get the unique solutions that you alone can provide
  • How to convert objections into commitments
  • And much more.

This was also the beginning of my copywriting education. I learned, through direct mail testing, what type of sales letter would generate the most ticket sales.

 

How did I do? I led all other speakers in sales each and every month, (but two), in those four years I worked for Tony Robbins. But more valuable than the commissions I earned was the knowledge and skills that I honed… that helped me in the ensuing years.

 

Tony Robbins with John Gilvary

John with Tony Robbins, backstage at a seminar

 

Let me tell you something...

 

If you want to get good at a particular skill… teach it!

 

I found, when putting myself and my reputation on the line, in front of a roomful of grizzled, skeptical, often highly experienced sales people (some of whom would love nothing more than to prove to their buddies how smart they are). Then walking out of the room with the skeptics smiling (and their cash, check or credit card orders in my pocket).

 

That is the kind of test that forces you to hone your chops!

 

I highly recommend that experience—and wouldn’t have traded those four years for anything!

I next applied that passion for learning the science of persuasion to the great marketing and copywriting masters of our time.

 

People like…

  • Jay Abraham - The world-renowned King of marketing.  I invested tens of thousands of dollars, (and countless hours, since 1994) studying this great marketing master, and consider his life-works a cornerstone of my marketing library. Every marketer or copywriter worth his salt today can thank Jay for his simplifying, systematizing and demystifying the keys to world-class marketing.

Jay Abraham Marketing Genius

Jay Abraham with his good buddy, John Gilvary at Master Mind 2002

 

 

  • Gary Halbert - The Prince of Print.  I paid Gary thousands to attend his seminars, watch and listen to his tapes, read his materials and study the secrets he discovered in his decades of copywriting some of the winningest campaigns in history. When Gary passed away on Easter Sunday, 2007, I recalled the time he honored me by allowing me to share the stage with him at one of his live seminars, speaking to the attendees about marketing their various businesses.

 

Gary Halbert Copywriting Genius

Gary Halbert at the Bencivenga 100 seminar 2005

 

  • John Carlton – Clearly one of the world’s greatest copywriters. As a member of his Inner Circle,  I learned a lot from John and continue to re-read and re-listen to his brilliant insider secrets.

 

 

Copywriting Genius John Carlton

John Carlton at Harlan Kilstein's 2006 seminar

 

  • Gary Bencivenga - The world's greatest copywriter.  The mere mention of Gary’s name sends shivers of fear down the spines of the world-class copywriters who are unfortunate enough to have to compete with him for assignments from the largest mailers on the planet. I was fortunate enough to become one of the “Bencivenga 100” copywriters and marketers who participated in his rare, closed-door seminar. (The attendees were a virtual “Who’s-Who” of marketing at this one-of-a kind seminar.)

 

Gary Bencivenga Copywriting Legend

Gary Bencivenga wouldn't leave the room

without a picture with the famous John Gilvary

 

  • Dan Kennedy - I'm also in his Inner Circle and continually pick up very valuable marketing and copywriting secrets from this “No B.S.” marketing genius.

 

  • Mark Joyner—Arguably one of the greatest story-tellers you’ll ever come across. I met Mark at Gary Halbert’s “Fusion” seminar.

 

  • Michel Fortin—Another great copywriter, and teacher (especially for the online market). I also met Michel at Gary’s “Fusion” seminar.

 

  • Chet Holmes – Chet is more of a strategic marketer and master of sales management, than a pure copywriter. He counts some 60 of the Fortune 500 businesses as his clients and knows more about designing and presenting sales presentations than probably any human on the planet. I’ve studied his materials and paid thousands to see him live. We also do some business together.

 

  • And Many More.

 

By studying from the masters, I learned...

  • The simple tricks that will turn your headline into a client attention grabber, and boost your response… probably more than any other change you can make in your ad.
  • How to get as much money as you need to really get your business rolling... and... get it without borrowing!
  • How to make your newspaper advertising 750% more profitable!
  • What attention-getter always works… and when you are better off not using it!
  • How to get the exact name and address of thousands of people who would love to send you money!
  • What to write on a cheap little postcard that will make people flood you with cash!
  • An amazing secret that can turn your local newspaper into your own personal goldmine!
  • How to use low (or no) cost premiums to boost the value of any offer… and explode your existing profits!
  • How to get the maximum (ethical) price for whatever it is you are selling!
  • The top 100 most searched for words on the Internet!
  • How to get all of your advertising read by 500% more people without changing a single word or increasing the size of your ad! (You'll be shocked and amazed at how simple this is... and... by how well it works.)
  • Why letting your newspaper or radio station (or yellow page directory) design your ad could be the most expensive mistake you ever make.
  • Exactly how long it should take your web page to load! (Any longer and you'll lose people in droves.)
  • A sure-fire way to gain massive impact in your direct mail pieces. This one technique has turned $1,000 into $10 Million!
  • And much, much more!

 

So, if you’re still reading, you must understand the necessity of well-written copy to make your product sell at its full potential.

If you want to put well-written copy to work for your business, you now have several options:

In case you were thinking of hiring one of the marketing mavens I mentioned above, good luck!

The average business has practically zero-chance of getting one of the top people in direct marketing to do their copy for them. Why? Because half the list are not even accepting any new clients. They are too busy working for a few big clients, who mail millions of pieces per year, or marketing their own products. The rest are booked for months (even years) in advance!

And here’s a little-known secret of the copywriting business:  Even if you manage to secure a slot on the calendar of one of the big name copywriters, here’s what can happen.

You pay top dollar to one of the big names, but there's no guarantee that they will actually personally do the work for you. They often farm out the bulk of their copy work to “copy cubs” while the big name you pay is only going to review it and maybe make a change or two.

The way the big copy guys work is they charge large up-front fees, typically $25,000-40,000. But even with that, they won’t accept your project unless they expect to make a lot more on the back end with a generous percentage, or royalty.

 

Some business owners try writing their own ads.

Seriously, have you ever cut your own hair? Would you perform an appendectomy on your child, based on watching an episode of General Hospital? I hope not. You probably wouldn’t get in the ring with a no-holds-barred grit and guts fighter, either, unless you had the proper training (and still didn’t mind risking serious injury).

Then why would you rely on anything less than a trained pro when it comes to marketing your product or service?

 

Copywriting is a specialized profession.

 

So you can’t get a top-name copywriter to do your project. And you realize that doing it yourself is not your best alternative.

So…

How Do You Select A Good Copywriter That You Can Work With?

1. Obviously, you want someone who has had some training and experience. Good News! Because the persuasion skills are easily transferable among industries, experience doesn’t necessarily have to be within your industry. In fact, Jay Abraham often points out that the breakthroughs come from people with a background and experience different from your own. (Because if everyone in a particular industry always does things a certain way, they are blind to the successful techniques used in other industries. The first company to implement these new secrets will have a competitive edge.)

You want someone who has invested their time, their money, and their sweat, becoming good in their profession. Don’t you?

2. You want someone you can easily deal with. If the professional you hire does his or her job, you’ll be spending some time with that person. (Although not necessarily in person. Your entire contact can often be handled by phone, fax and email.) Still in all, don’t you like working with people who are real people? So do I. That’s why I like the initial consultation phase.

3. You want someone who knows the right questions to ask. I usually find that my clients don’t even know what some of their best selling points are, until I dig it out of them. The interview process can be very revealing… and surprising!

4. You want someone who not only knows how to write copy (an extremely valuable tactical skill), but someone who can write within a strategic marketing plan… and understands how that distinction can multiply the results of every tactical ad you run.

5. Finally, you want someone who will stand behind their work, with a risk-free guarantee.


You probably realize by now that I have the training that a good copywriter/marketer needs… in spades. But what about experience? If you’d like a peek at the results I’ve generated for some of my clients, read on. 

 

My Track Record

(A Small Representative Selection)
· By changing only the headline of a lead generation piece, I increased the pulling power of a sales letter by 800%... to the same list!

· A (trade journal) recruitment ad I wrote using a combination of secret techniques pulled six times the response of the client’s previous ad.

· A business opportunity card deck I wrote necessitated hiring a new (part time) employee to handle the overflow of fulfillment demand.

· My “grabber” letter moved year-old, dust-gathering inventory for a B2B client… practically overnight!

· I wrote a sales letter to dentists that generated a 16.8% response rate, in a highly competitive B2B industry.

I have both online and offline experience, from sales letters to display ads; from flyers to newsletters; from full color brochures to email campaigns and web pages.

So What Should You Be Willing To Invest In A Good Copywriter?

 

As a friend of mine once told me:

 

“Bad, or cheap marketing is expensive… Good marketing is FREE!”

 

My friend had a good point. If you are looking for the cheapest deal out there, you are looking for the wrong thing. (Go back and re read the earlier part of this website.) It's called spending thousands to save pennies.

Good marketing carries a higher investment… but clearly pays for itself! In summary, smart business owners are happy to write bigger checks for high-performing marketing.

 

Every creative job that I do is completely different. I don't have a one price fits all service. Here's the way it works. You email me at johng@jgilvary.com with the specifics of the job as you understand them. Leave us your phone number. We will call you back.

 

When I call you back, I’ll ask you about your business. What's working and what the problems are. I am going to want to see copies of what you have been using, before we talk. In that way, we’ll be able to make the most use of our collective time together. I want to know where you want to take your business. What's the next level, for you?

I want to clearly understand what your real needs are. My questions will quickly get to the heart of the problem. This will be an eye-opener for you.

Our consultation call will also be an opportunity for us to get to know one another better. If I don’t think I can help you—by improving your marketing results, I’ll tell you. I won’t take your money. No hard feelings, either.

 

If however, I believe I hold the keys to improving your bottom line, I won’t hold back. I’ll tell you what we need to go forward and work together.

Let me caution you, although I am not yet asking the $25,000-40,000 that my buddies in the copy writing field are charging these days, my time is extremely limited. I assure you that you can find cheaper copywriters than me. But as we already discussed, you'll probably cost yourself more in lost profits than you would have saved. And my results are guaranteed.

The Guarantee

First of all, if I don’t think I can improve your results, you pay nothing (and I’ll give you my best recommendation(s) for free).

Secondly, if I accept your project, I will give you the best, most powerful, most customized marketing product that I can muster. If I don’t out-perform your current marketing, by more than my fee, I’ll redo your project for free.

Fair enough?

Email me at johng@jgilvary.com, or pick up the phone and call for an appointment at:

1-925-418-8213

Time Sensitive Opportunity

My dance card is now nearly full. However, I can create room for the right project. That assignment will typically be one that I feel I can give my client an outstanding ROI. If I don't think I can help you, I will pass on the deal. Sorry. There are only so many hours in a day... so I have to be selective in the assignments I accept. But that means I get to be selective about who I work with. If you're serious about success, pick up the phone and call my office

1-925-418-8213

and schedule a consultation call. Then picture yourself enjoying the fruits of a more successful marketing campaign (and possibly a new marketing strategy to go with it).

Extra Bonus: A rare information product. While supplies last, I’ll give my clients a sales and marketing information product (either a rare DVD from one of the top level people I mentioned in this website, or a large book, jam-packed with marketing and sales advice, written by a soon-to-be-famous marketer)!

Arrange for your consultation now!

Warmly, 
 

  John Gilvary

 

P.S. -- If after you engage my services, you don't experience a noted improvement over your previous marketing efforts... you just let me know and I will totally rewrite from scratch your ads, letters, or web-site at my expense. Just provide me with the results, ads, and proofs and I'll gladly rewrite them.

P.P.S. -- Remember... While supplies last, every new client will get the free business-building information product (not an ebook).

 
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 "John Gilvary is a marketing genius!"

 

"John Gilvary is a marketing genius!

 

"He has a passion for marketing and studied all the classic, tested and proven masters of his profession. But he didn’t stop there. John also constantly seeks out the newly developed techniques that keep him on the cutting edge of the science of persuasuion—especially in the craft of writing compelling sales copy. And it works!

 

"He’s written countless successful sales letters, display ads, scripts, brochures, flyers, newsletters, email and web copy for us… for years. Whenever we have a writing need, we immediately think of John.

 

"I highly recommend that you have him write your marketing copy (unless you are competing with us—in which case don’t call him)."

 

Sincerely,

 

 

Stuart Rosenbaum

Chief Executive Officer

U.S. Merchant Systems

 

"...Uncommon talent"

 

"(John's) copywriting skills are exemplary and he quickly dug into company literature, extracted the essential elements and produced some very good marketing pieces. John is one of the few that understands direct response communications--the art of bringing revenue today.


"I plan to call on him to develop marketing communication in the future because of his uncommon talent."

 

Larry Klein

President

NF Communications

 

 

"I know I am going to sign her on the program"

 

"John, I called you a genius last week and just got more feedback to prove that adjective!


"(A current merchant) on our credit card processing loved the letter and thought including the gift card made all the difference!


"Great job, John. I know I am going to sign her on the program."


Dana

 

Dana Biggs

Wright & Wilhemy

 

 

"...Making my phone ring off the hook"

 

"John Gilvary is the “Go To” guy for copywriting and marketing strategies.

 

"He has done some amazing work for GolfTranz in developing kick-butt presentations, ads and campaigns that set me head and shoulders above our competitors .

 

"A recruitment email blurb that he wrote recently is making my phone ring off the hook, from well-qualified (and well connected) sales candidates.

 

"If you can get him to write your next marketing piece, I suggest you book him as quickly as possible (just make sure he leaves some time available for my next campaign)."

 

 

Sincerely,

 

 

Steve Fluke

President

GolfTranz

 

 

"...over 100 regular students, all much faster than I expected."

 

"John Gilvary designed a flyer for my martial arts school. That flyer helped launch my new school from a brand new business, with barely any students, into a thriving school with over 100 regular students, all much faster than I expected."

 

Jovie Fernando, Sr.

Owner

West Coast Mission Tae Kwon Do

Fremont, CA

"John Gilvary is one of the finest copywriters...

(that I've met)."

 

Dr. Harlan D. Kilstein

"Six Figure Copywriter"

www.golfersmind.com

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